Monday, January 17, 2011
Brave New Conversational World
Facebook, Ning, Tweet, Wordpress
4Square, MyLife, Tumblr, brain mess!
It's a brave new world and I don't think I understand even a half of it. Sure, I blog. I've been doing it for a few years now and I have seen it as a way to write my thoughts, kind of a public journal. I've made some lovely discoveries along the way, finding some wonderful folks with whom I now "virtually visit" on a fairly regular basis. But I'm no blog phenomenon nor have I really tried to be.
But I think it's time to learn the tricks. I'm making serious plans to make use of my pretty hefty resume in the communications and media relations field. So I did some outreach the past few days. Let me tell you - it was an eye-opener.
I spent an hour or so with the very nice Ric Dragon of Dragonsearch Marketing. The economy may be on life support but Dragonsearch is growing, and growing fast. He offers website optimization - which basically means he'll help you spread the word about your business or website. He's good and there's a reason - he told me that if you really want to try to keep up with a field that's changing moment by moment, you've got to become a fanatic.
"Lots of late nights," he warned me. "Lots of reading. Lots of writing."
I'll share with you one concept of the many he threw in my direction: Twitter isn't about promoting yourself or what you do. Its biggest use for business is to create connections - start conversations - develop a wider network of acquaintances.
I hate Twitter - to me, it's an endless barrage of banal announcements.
Coffee's cold. Ew!
Stuck on the LIE!
I hate Mondays!
But Ric left me thinking of Twitter as a massive cocktail party - there are dozens of conversations going on, lots of introductions, short bursts of information. And out of those connections can come real, useful business relationships.
I'm not going to doubt him. I met him on Facebook.
So let the learning begin!
Any of you been struggling with this one? Any tips to share to get up to speed?