Monday, January 17, 2011
Brave New Conversational World
Facebook, Ning, Tweet, Wordpress
4Square, MyLife, Tumblr, brain mess!
It's a brave new world and I don't think I understand even a half of it. Sure, I blog. I've been doing it for a few years now and I have seen it as a way to write my thoughts, kind of a public journal. I've made some lovely discoveries along the way, finding some wonderful folks with whom I now "virtually visit" on a fairly regular basis. But I'm no blog phenomenon nor have I really tried to be.
But I think it's time to learn the tricks. I'm making serious plans to make use of my pretty hefty resume in the communications and media relations field. So I did some outreach the past few days. Let me tell you - it was an eye-opener.
I spent an hour or so with the very nice Ric Dragon of Dragonsearch Marketing. The economy may be on life support but Dragonsearch is growing, and growing fast. He offers website optimization - which basically means he'll help you spread the word about your business or website. He's good and there's a reason - he told me that if you really want to try to keep up with a field that's changing moment by moment, you've got to become a fanatic.
"Lots of late nights," he warned me. "Lots of reading. Lots of writing."
I'll share with you one concept of the many he threw in my direction: Twitter isn't about promoting yourself or what you do. Its biggest use for business is to create connections - start conversations - develop a wider network of acquaintances.
I hate Twitter - to me, it's an endless barrage of banal announcements.
Coffee's cold. Ew!
Stuck on the LIE!
I hate Mondays!
But Ric left me thinking of Twitter as a massive cocktail party - there are dozens of conversations going on, lots of introductions, short bursts of information. And out of those connections can come real, useful business relationships.
I'm not going to doubt him. I met him on Facebook.
So let the learning begin!
Any of you been struggling with this one? Any tips to share to get up to speed?
Labels:
blog,
blogging,
communications,
dragonsearch,
facebook,
social networking,
tweets,
twitter
Sunday, January 16, 2011
On Creative Maladjustment
Martin Luther King, Jr. gave some remarkable speeches, voiced some beautiful thoughts. But I had never heard this and it may be my favorite yet.
Tuesday, January 11, 2011
Tipping Points
I'm considering the world from a different viewpoint these days. Do you ever thing about tipping points?
A woman at work loaned me this book.
The Tipping Point
She said I should read it because she considers me a "Connector". That's a good thing, apparently, and it's defined in this book as someone who makes many connections which then create the opportunities for inter-connections for the people in that group. In other words, I know a lot of people and I like to introduce them to other folks.
But what I'm also getting out of this is a realization that we're surrounded by tipping points. I tend to think of events as gradually building to a crescendo, but in reality, things build to a certain point, then they tumble madly together into an event.
The attack in Arizona: vitriolic rhetoric has been building since the Bush Administration - partisan anger reached a crisis point, and then tipped into violence. One sad, unbalanced, pitiful kid has destroyed his life and many others because he apparently bought into the zeitgeist. He came to believe that he had the right, maybe even the obligation, to kill.
This is not the start of a new day of peace and love. It's not over. The anger at Sarah Palin, the anger FROM Sarah Palin, it's there and building again. I read a thread on Facebook this morning that left my jaw hanging. The initial post called for reflection on the violence and the part that partisan rhetoric played in it - and specifically called for his friends in the Tea Party to find some middle ground with what he called the Bleeding Heart liberals.
The replies were astounding. The debate was played out right there, one comment after another, with escalating anger on both sides, accusation and the obligatory comments by someone who seemed, as we used to say, a few bricks short of a load. It was honestly scary.
Apply tipping points to anything - computers. They got small...a few folks got them, a few more...then everyone had them. Cellphones? Same. Fame? Most celebrities are "overnight sensations" - not because they suddenly started doing work, but because years of work hit a tipping point and suddenly everyone noticed. (The exception to this would be the fake celebrities of reality TV, of course.)
I don't have any wise conclusions on this - I'm honestly just surprised that I never thought of things this way. And once you see it, nothing looks quite the same again.
It certainly gives you a sense that you can see what's coming.
Saturday, January 8, 2011
Just Because You Think Everyone's Out to Get You...
The birds and fish mysteriously dying all over the world have really got me thinking. And not just wondering what's going on. I'm finding my own reaction to my questions pretty odd. Maybe you're experiencing the same thing.
Thousands of birds are dead. We're told it might be fireworks. Millions of fish and crabs are dead. It might be a temperature phenomenon.
I don't know about you, but that sounds pretty weak to me. And yet, the minute I start to question whether we're being told the truth, a part of me steps aside and starts to shake her head.
"You're becoming a conspiracy theorist," she says sadly. "Wack job territory lies ahead. Beware."
How have we been conditioned to so blindly accept everything we're told by those "in the know"? Hasn't it been proven time and again that the official reaction to a potential problem is not unvarnished truth but, instead, a bland and comforting message to keep reaction to a minimum?
I understand that. If there is a serious problem, there is some incentive to try to avoid a mass panic. But that breeds mistrust. Far better, in my opinion, to honestly say "We just don't know. We're trying to figure it out." Treat people like adults. Act like adults.
And if there is something going on that might lead to a problem and the link is made, tell people. There's nothing like public pressure to speed up reform and change.
This country was built on rebellion (along with some other traits which I'm not proud of). The settlers who arrived were misfits and outcasts who would not conform. They, of course, then tried to impose their own rules on the new land but eventually the freedom of a wild country won - and the mistrust of authority finally led to our independence from Britain.
The sixties, a time of intense turmoil and upheaval, were a time of intense questioning of authority. It seemed like everything was changing and, perhaps, the harsh light of day might burn away the worst of what had accumulated on this experiment in democracy.
But we've been tamed. We're told we must work within The System. Connecting the dots of motive and corruption is called conspiracy theory. Conspiracy theory is a synonym for paranoia.
We've bought it. We're the sheep we never believed we would be. We sit through ten minutes of commercials for drugs, makeup and useless garbage for five minutes of reality entertainment again and again without any action.
We spend hours telling people what we're having for lunch on Facebook. We escape into mindless computer games. Our kids frantically text each other in an effort to prove they're interested in each other's lives.
We are watching life happen instead of living it.
Our food is mass produced junk full of chemicals that is contributing to not only to our obesity and declining health, but animal cruelty and pollution. But say something and you're a crackpot.
Our climate is having wild mood swings that would seem a logical extension of the massive changes we've imposed on the environment. But that's crazy talk.
We glance disapprovingly as Pennsylvania dumps chemically polluted water from its horizontal gas wells into its streams and pure water all over the world is increasingly scarce. Investors are buying up water futures. We know it. And to say we're heading to a global drought is paranoia.
What is wrong here? Why, when you connect the dots, is it crazy? Why aren't we demanding things change? Why do we doubt ourselves?
Conditioning, apparently, has been successful. I'm not convinced there's a single person or group responsible. I think it's our philosophy that's doing it.
Capitalism, the great god Profit, is a master at protecting Its interests.
And even as I write all this, and believe it to be truth, I wonder if I'm just another fruitcake.
Thursday, January 6, 2011
Sorry - I'm Not Buying the Fireworks Explanation
Perhaps I read too much science fiction as a child. But doesn't this whole dead birds and dead fish thing all over the world seem like something straight out of a sci fi story?
This time it's thousands of doves in Italy.
And as birds drop from the sky all over the world, the best explanation we can get is "fireworks"? Really?
Map
Since the first red winged blackbirds died, I've had this song stuck in my head. Do you remember? "...a sound that could kill someone from a distance..."
I found the video:
Experiment IV
The name HAARP has begun to come up on forums where people are discussing these global events. Sounds eerily like Experiment IV.
So what's going on?
Labels:
dying birds,
dying fish,
experiment IV,
kate bush,
sci fi
Sunday, December 12, 2010
Even Christmas trees are trendy
It's been a few years since I went hunting for a live Christmas tree. My sweetheart has an enormous, very nice fake tree that he'd used for years and it's offered itself each year for the past five. But last year, when it shed more needles than a real tree would, its time was declared over.
This year we are getting a live tree.
"It's got to be Scotch Pine," I was informed.
"That's okay - I agree."
But I told him there would be a hitch - Scotch Pines are out of fashion. Everyone wants Douglas or Frasier firs. We might find some old fashioned Balsams. But I suspected there would be no Scotch Pines. He scoffed.
He's not scoffing now. We stopped at any number of places, small tree farms hidden miles into territory we'd never explored and big box home stores and things in between - no Scotch Pines.
"They don't hold their needles," we were told. "Last time we stocked 'em, some people tried to bring 'em back. So we decided not to sell them anymore."
That's quite a mental image - a family ripping the decorations off their tree, tying it to the roof of the car and carrying it back to the seller, demanding a refund as the poor tree's needles dropped.
My dad had visions of being a Christmas tree farmer. When I was about ten we planted three hundred Scotch pine seedlings in the back field at the rural property we had in Central NY. Years later, my then-husband and I went back with our baby boy (now 23) and cut down one of the massive trees they'd become - we took the top home and it was a wonderful Christmas tree. It seemed right that one of those trees became a Christmas tree - and the rest became an incredible pine forest full of unruly, unshaped and gorgeous tall trees.
I like the idea of a live tree this year, but have no place to plant it that seems to work.
I'd decorate the cedar tree outside my window. The cedar's a lovely thing. I'd fall off the roof.
My heart goes out to the Charlie Brown trees - the lonely little trees that don't get chosen by anyone else. I suspect that if we can't find a Scotch Pine, that will be what we choose.
But isn't it strange that things simply disappear as tastes change? No more Scotch Pines - and no one said a word. They just stopped being sold.
What else has simply faded away?
Labels:
christmas trees,
holiday decorating,
pine barren,
scotch pine,
tree farm
Saturday, December 11, 2010
So What Scares You?
First, credit where credit is due. Illustration from The Arabian Nights by Boris Zvorykin.
Now - quick - don't think about it. Just say it. What's the answer to that question? What scares you?
Okay, you've scratched the surface. Spiders? Dark closets? Zombies? Failure?
Ah - failure. You're heading for the motherlode.
Here's what I think: fear is what holds us back from just about everything. Fear, which serves a useful purpose as it makes us think long and hard before risky behavior, can also stop us dead in our tracks. And I believe our real, root fear is always a lot deeper than we think.
Trace whatever you're afraid of and it is probably about survival. At least I've found that to be true for me.
So we play it safe, tread the clearly marked paths to make sure we survive.
But I think it's those overgrown sideroads where there's real living to be done. It won't always be happy/carefree/joyous - but it will sometimes. And I think it is always interesting.
I like interesting. If you subscribe to the common belief, we've only got one life. And don't forget the 11th commandment: Thou shalt not bore God. I think it's equally bad to bore yourself.
If I were that princess, I think I'd hop on that dragon's back and see what happens.
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